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The Content Operation Maturity Model: Where Do You Fall?
Millennials aren’t the only group affected by Peter Pan Syndrome. The perceived inability or downright refusal to grow up, accept accountability, and shift unsustainable patterns afflicts most B2B...
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Do You Know What Your Prospects Are Doing with Your Content?
You just finished outlining your buyer journeys. Your personas are insight-driven. Each stage of the sales cycle aligns with specific buyer pain points and challenges. You feel good, knowing your...
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I’m Sorry Content, I’m Just Not That into You
It’s not you, it’s me. To be honest, I love the idea of you, but I’m just not ready to commit to a long-term relationship. I hope you understand. Oh, and if anybody asks, I hope it’s cool if I tell...
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How to Rock Persona Development
I don’t know about you, but every time I think about buyer personas, The Who come to mind…naturally. Personas are such an important foundational element to building a content strategy—particularly in...
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Why Brands Need To Own Their Mistakes And Be Honest With Customers
I was recently invited to speak at a conference on content marketing trends and insights. It was the final session of the day, it was 80 degrees (in February), and there were ice cream bars available...
View ArticleThe Future of FTC Regulations on Influencer Marketing Following Warner...
Influencer marketing is a creative art that relies heavily on technology and governance to sustain credibility. This translates to full and transparent disclosures. Yesterday’s news about Warner...
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FTC Rules of Engagement for Influencer Marketing
As digital marketing continues to evolve to include social media influencer marketing tactics, quick changes create need for regulation and oversight that is hard to keep up with. TapInfluence has...
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How Interruptive Advertising Is Killing The Olympic Games
Here we are in 2016 kicking off the most-watched sporting event in the world as it returns on its four-year cycle. While no single day event can compete with two plus weeks of televised sports when it...
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